Browsing web pages overloaded and crammed with content, is unpleasant for many shoppers, and can even be impossible to navigate for people with vision loss. Despite all that, I often find myself, on Amazon, in a navigation nightmare, and wonder why would anyone design a page like this? Sometimes I give up the hunt, and sometimes I fight my way through, thinking there must be a better way. And then, a more accessible option shows up.
Innosearch.ai is a shopping platform created with the needs of low vision and blind users in mind. Their attention to accessibility for screen readers, also benefits all visual users with a clean and clear interface. The design embodies the KISS principle, keeping it simple and uncomplicated. So easy, in fact, that I made my first ever purchase on a mobile phone with a screen reader, using VoiceOver on iPhone.
The first product I purchased on InnoSearch.ai, through a link on my phone, was an Oral B rechargeable toothbrush. A simple search delivered options from online retailers including Walmart, Amazon, Oral B and eBay. I found, and selected, the toothbrush I wanted at the right price, reviewed the product details, and clicked the “Buy Now” button. Finding ApplePay, at the top of payment options sealed the deal because it meant there was no need to create (yet another) online account and password. The order was placed. The package arrived at my door in less than 24 hours…and the shipping was free.
As the name indicates, InnoSearch.ai is an innovative approach to resolving accessibility issues, for every online store and billions of products. The customer does not pay a premium for this service, InnoSearch makes a commission on every sale, paid by the store. The customer does not pay for shipping and has a 30-day window for free returns. It’s all powered by AI, of course, including the “Ask InnoSearch” and the Shop By Phone chatbots. , you can search and Book Flights here too. See the videos below for video demos, by Sam Seavey, The Blind Life, for shopping online and shopping by phone.